While working at MKTG, our social team tasked us to revitalize MKTG’s look and feel to bring a fresh bold new creative feel. The goal was to transform the feed from something that felt disconnected to a feed that felt unique and thumb-stopping.

A fellow art director and I each presented our own look and feel. We had to continue to use our previous font and a few colors, but otherwise had free range to update our look and feel. Below is the look and feel I presented.

The team loved the dynamic design and wanted to incorporate a headline font and make a few tweaks before landing on our final look and feel.

Edits to the overall look and feel were made by myself, a fellow art director, and the creative director.