The Mars Super Bowl event is an exclusive VIP experience for Mars Wrigley’s top clientale. Every year, our detail-oriented client and hospitality team task our creative team to innovate and provide a memorable experience for the Super Bowl. My role encompassed all creative direction and design for this large-scale event.

the process

The client preferred to see multiple design iterations of the main event creative before approving and building out a single concept. I ideated three different concepts below before they chose the final one. Below you can find inspiration and ideation on two other concepts.

concept 1: bold and retro illustration

inspiration for concept 1: